What To Expect

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Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

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10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Morningstar  
"Patients today face a complex healthcare landscape, and finding the right physician can feel overwhelming," said Steve Leibforth, Managing Director of Castle Connolly. "The Top Doctor recognition represents more than an honor-it's a mark of trust, signaling to patients that these physicians have earned recognition from their peers for clinical expertise, compassionate care, and professional excellence. In an era of uncertainty, that assurance matters more than ever."
Yahoo! Finance  
ƽ, Inc. (NASDAQ: ZD), today announced its participation in one investor conference in February: Susquehanna 15th Annual Technology Conference.
USA Today  
Baby names inspired by places such as London and Dallas, and names that start with D and K are on their way out and will be heard less in 2026, new research by BabyCenter has found. The digital parenting resource, that has been publishing reports on baby names since 2004, in a news release Jan. 13, said it "analyzed a year’s worth of baby name data to identify names experiencing the steepest drops in popularity to see which names parents are leaning away from at large, and could be facing extinction."
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