Aberdeen Strategy & Research

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Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

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150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Morningstar  
"Patients today face a complex healthcare landscape, and finding the right physician can feel overwhelming," said Steve Leibforth, Managing Director of Castle Connolly. "The Top Doctor recognition represents more than an honor-it's a mark of trust, signaling to patients that these physicians have earned recognition from their peers for clinical expertise, compassionate care, and professional excellence. In an era of uncertainty, that assurance matters more than ever."
Yahoo! Finance  
¶¶ÒõÆƽâ°æ, Inc. (NASDAQ: ZD), today announced its participation in one investor conference in February: Susquehanna 15th Annual Technology Conference.
USA Today  
Baby names inspired by places such as London and Dallas, and names that start with D and K are on their way out and will be heard less in 2026, new research by BabyCenter has found. The digital parenting resource, that has been publishing reports on baby names since 2004, in a news release Jan. 13, said it "analyzed a year’s worth of baby name data to identify names experiencing the steepest drops in popularity to see which names parents are leaning away from at large, and could be facing extinction."
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